VISUAL DESIGN
WMM
CHALLENGE
Wirausaha Muda Mandiri needed a fresh visual direction for its 2023 campaign. The client wanted a Y2K-inspired look influenced by the visual trend around NewJeans, while still following the color direction they had already set. The challenge was to make the campaign feel colourful, fun, and interactive without losing consistency across all materials.
PROCESS
I worked with the creative team to turn the Y2K direction into a clear visual system. We combined retro computer references, vector graphics, and playful digital elements to build the key visual. From there, I helped develop the design style and apply it across different campaign materials. A big part of the process was also finding and creating enough visual assets while keeping everything in the same visual language.
MY ROLE
Art Director
TEAM
Satria Aryabima Mandala, Rafiadli Putera, Salma