VISUAL DESIGN
Smeshub
CHALLENGE
Smeshub needed a visual system that could work across many different needs, from daily social media content to printed materials and event assets. The challenge was keeping the brand consistent while handling different formats, timelines, and people in the creative team.
PROCESS
I helped build and maintain the company’s design guidelines, then used them as the base for daily creative work. I also led a team of designers and editors, including in-house staff and interns, and made sure the visual output stayed consistent across social media, print, event materials, and other company needs.
MY ROLE
Art Director
TEAM
Satria Aryabima Mandala, Rafiadli Putera, etc