VISUAL DESIGN
Smesfood
CHALLENGE
Smesfood needed a visual direction that could work across different needs, from daily Instagram content to event materials. The main challenge was keeping the brand consistent while still making each design fit its own purpose.
PROCESS
I started by understanding the type of content and where the visual would be used. From there, I developed the look and adjusted it for different formats, including Instagram posts, event posters, committee shirts, and other supporting materials. The goal was to keep everything connected visually without making every design look the same.
MY ROLE
Art Director